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WHY HAND DRAWING?

Jim Keen was chosen by Apple to promote their new iPad Pro


Why hand drawing?

Because computer renderings are so dated. Everything looks the same these days. Aren't you tired of it? I know clients are, they tell me all the time.


Because it's all so very boring ...

Do we really need more super saturated photo-fakery or misty mountain scenes? No. Your client has seen it all before and so have you. Renderings no longer impress, they are the same old stuff, been there, done that.


Because the same old presentations give the same old results ...

Ever wondered why you your work has such a hard time standing out from the competition? It's because presentations all look the same these days. Same old illustrator diagrams, same old renderings. How can a client pick a winner among all the repetition?


Because it's time to break free ...

I've seen clients obsess over door materials or carpet colors hundreds of times while ignoring the actual design. Why? It's because renderings are so common all impact has been lost and once the wow has gone all that is left are the details. They can't see the wood for the trees.


Because without clear, direct communication of your idea any image is a wasted opportunity ...

My approach has grown from over 20 years presentation experience to communicate the simplicity of space, materials and light without the images distracting from the design. My illustrations will completely change how a client interacts with your work.


This method is instantly understandable.

This method engages the viewer immediately and directly.

This method is unique so your presentation feels fresh and different.

This method makes people smile.

Through thousands of case studies this approach has been proven to win work and lower costs.

Let your work speak for itself.


New York High Line for Apple 2017

New York High Line for Apple 2017